As a ‘90s kid who loved fashion growing up, there are few brands as iconic as Gap. I remember when its logo still incorporated a navy blue box and way before it collaborated with designers like Phillip Lim, Alexander Wang, and most recently, Ye, or the artist formerly known as Kanye. I still have a logoed sweatshirt or two, which would be considered vintage nowadays and likely to sell on Depop for more than what I paid.
Gap has had a shaky couple of years, if not decades, with store closures and controversies, all of which is to be expected from such a storied brand trying to find relevancy and footing among newer, more millennial and Gen Z-forward labels and DTC startups. But the brand kept moving forward, expanding into new categories like baby clothes, workout gear, and even fragrances. Anyone remember those? The Dream scent was my jam.
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