Two of our favorite kitchen appliances—a KitchenAid stand mixer and a Moccamaster coffee maker—are now available in the exact same hue: Beetroot, a deep purple-red color that was named KitchenAid’s 2022 Color of the Year earlier this year. For the first time ever, the two brands have joined forces to release matching countertop appliances in the rich purple hue. Do I already own a Moccamaster? Yes. And do I use my KitchenAid stand mixer on a weekly basis? Yes. Will either of those facts stop me from adding this rich purple hue to my online shopping cart? No.
“Much like the hidden vibrance of Beetroot, Moccamaster coffee brewers transform something that seems ordinary into an unexpected and delightful experience,” said Kathleen Bauer, CEO of Moccamaster USA, in a press release. “KitchenAid and Moccamaster both carry an enduring legacy and a reputation of quality—and both create new possibilities of exploration and experimentation in the kitchen.”
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