Before kids are even getting on the bus for their first day of school, coffee and retail chains have already stocked their shelves and updated their menus with pumpkin spice everything—lattes, pretzels and potato chips, flavored hummus, scented candles, and so, so, so much more. Pumpkin spice started to peak between 2012 and 2016 and hasn’t relented. But honestly, I’m over it and apparently, so is most of the United States. Sure, pumpkin spice products are festive and immediately want to make me put away my shorts forever and only wear my coziest fisherman’s sweater for days on end. But, with the exception of some luxurious pumpkin candles, many pumpkin spice products are not good! There, I said it and I won’t take it back. But don’t get mad at me. According to Pinterest data, most people feel this way.
Searches for pumpkin recipes are decreasing while more and more users are looking for apple recipes. This is not statistics class. I failed statistics class in high school miserably and would not be a worthy teacher. But the data doesn’t lie—pumpkin spice is no longer at the top of the food pyramid, so to speak. According to the social media platform, searches for pumpkin sheet cake is down 30 percent, pumpkin pie cheesecake is down 35 percent, and more generally, “pumpkin foods” is down 42 percent.
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