There are a lot of reasons that people give for drinking alcohol: it helps them unwind, makes them less inhibited and more social, or relaxes them enough to sleep. For people who don’t drink, however, a whole new class of non-alcoholic beverages has blossomed in the last four or five years that purport to have the positive qualities of a pre-game cocktail or an after-party nightcap without the alcohol. Called “euphorics,” they are loaded with adaptogens, nootropics, and hemp derivatives that aim to keep you clear headed but promise everything from giving you more energy to party to increasing mental clarity to be more present in social situations, and helping you chill out and ease into sleep.
For the uninitiated, the ingredients that give euphorics their alleged benefits are roughly divided into three categories. Adaptogens, like ginseng and schisandra, are herbs and other botanicals that are described as mood and body balancing, counteracting stress and exhaustion, and some studies demonstrate that they do actually protect the body from cellular damage. Nootropics are compounds that are considered brain-boosting and energy-enhancing, a favorite among so-called “body hackers,” and include both natural and synthetic plants, vitamins, amino acids, and the most widely used nootropic, caffeine. Finally, non-intoxicating cannabis derivatives like full spectrum hemp oil, CBD, and terpenes are added to beverages to soothe both the body and mind.
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