How King Cake Came to Rule Mardi Gras

About a decade ago, Jennifer Samuels would spend the months of Carnival in New Orleans furiously baking, baking, baking. Even though La Dolce Nola, which she owned, was a gelato shop, there was one thing every year that helped keep things going: King cake.

"It went really, really well," Samuels said. Back then, she was making cakes with flavors that seemed "a little out there," beyond the traditional cinnamon and brioche locals know and instead reached for fresh strawberry, lemon curd, and Nutella. Though the gelato shop ended up closing, her obsession with finding the next most interesting flavor lived on. It turns out, she wasn't alone, and today Samuels runs The King Cake Hub, a local pop-up that serves as a king cake clearinghouse—a one-stop shop for hungry locals to find 16 bakeries' more than 60 flavors of cakes.

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