Watching kids tear into a wrapped gift is always fun (the colors! the happy characters!) But shopping for the perfect gift? Not quite. The amount of gendered toys out there (we’re looking at you Barbie and G.I. Joe) makes it tricky to shop for kids without setting them up for a lifetime of gendered thinking. In fact, according to an NPR report on kids’ toys, toys are more gender-divided now than they were half a century ago.
But the good news is that many companies are starting to rethink things. Take LEGO, which recently announced it is (finally!) getting rid of very gendered kits in favor of ones that appeal to all kids. And they’re not the only ones.
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